How to Brand Nations, Cities and Destinations : A Planning Book for Place Branding /

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to buil...

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Bibliographic Details

Main Authors:	Moilanen, Teemu (Author), Rainisto, Seppo (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2009.
Subjects:	Business and Management. Business Strategy/Leadership. International Business. Marketing. Tourism Management. Business. International business enterprises. Leadership. Management. Tourism. Electronic books.
Online Access:	Connect to the full text of this electronic book