Marketing Competences and Strategic Flexibility in China /

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to a...

Full description

Bibliographic Details

Main Authors:	Wang, Yonggui (Author), Li-Hua, Richard (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2007.
Subjects:	Business and Management. Asian Culture. Business Strategy/Leadership. International Economics. Marketing. Business. Ethnology > Asia. International economic relations. Leadership. Electronic books.
Online Access:	Connect to the full text of this electronic book