| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a22000005i 4500 |
| 001 |
in00003730833 |
| 005 |
20210728125554.0 |
| 006 |
m o d |
| 007 |
cr nn 008mamaa |
| 008 |
151221s2005 xxk| o |||| 0|eng d |
| 020 |
|
|
|a 9780230286917
|9 978-0-230-28691-7
|
| 024 |
7 |
|
|a 10.1057/9780230286917
|2 doi
|
| 035 |
|
|
|a (DE-He213)978-0-230-28691-7
|
| 035 |
|
|
|a 5306316
|
| 040 |
|
|
|d UtOrBLW
|
| 072 |
|
7 |
|a BUS043000
|2 bisacsh
|
| 072 |
|
7 |
|a KJS
|2 bicssc
|
| 072 |
|
7 |
|a KJSM
|2 bicssc
|
| 082 |
0 |
4 |
|a 658.8
|2 23
|
| 090 |
|
|
|a HF5770
|b .M494 2005
|
| 100 |
1 |
|
|a Meyers, Herbert,
|e author.
|
| 245 |
1 |
4 |
|a The Visionary Package :
|b Using Packaging to Build Effective Brands /
|c by Herbert Meyers, Richard Gerstman.
|
| 264 |
|
1 |
|a London :
|b Palgrave Macmillan UK :
|b Imprint: Palgrave Macmillan,
|c 2005.
|
| 300 |
|
|
|a 1 online resource (XIV, 242 pages)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 347 |
|
|
|a text file
|b PDF
|2 rda
|
| 500 |
|
|
|a Electronic resource.
|
| 520 |
|
|
|a The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.
|
| 650 |
1 |
4 |
|a Business and Management.
|
| 650 |
2 |
4 |
|a Marketing.
|
| 650 |
|
0 |
|a Business.
|0 http://id.loc.gov/authorities/subjects/sh85018260
|
| 650 |
|
0 |
|a Marketing.
|0 http://id.loc.gov/authorities/subjects/sh85081333
|
| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 700 |
1 |
|
|a Gerstman, Richard,
|e author.
|0 http://id.loc.gov/authorities/names/n2001085256
|
| 710 |
2 |
|
|a SpringerLink (Online service)
|0 http://id.loc.gov/authorities/names/no2005046756
|
| 773 |
0 |
|
|t Springer eBooks
|
| 776 |
1 |
8 |
|i Printed edition:
|z 9781349510245
|
| 856 |
4 |
0 |
|u http://proxy.library.tamu.edu/login?url=https://dx.doi.org/10.1057/9780230286917
|z Connect to the full text of this electronic book
|t 0
|
| 999 |
f |
f |
|s 402c837d-529d-3743-a5b8-1b3ea4d41a92
|i 0c0579d8-c7f9-3b48-93d7-095a5e74c3b9
|t 0
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|e HF5770 .M494 2005
|h Library of Congress classification
|
| 998 |
f |
f |
|a HF5770 .M494 2005
|t 0
|l Available Online
|