The Visionary Package : Using Packaging to Build Effective Brands /

The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and comm...

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Bibliographic Details

Main Authors:	Meyers, Herbert (Author), Gerstman, Richard (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2005.
Subjects:	Business and Management. Marketing. Business. Electronic books.
Online Access:	Connect to the full text of this electronic book