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The Visionary Package : Using Packaging to Build Effective Brands /

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The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and comm...

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Bibliographic Details
Main Authors: Meyers, Herbert (Author), Gerstman, Richard (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2005.
Subjects:
Business and Management.
Marketing.
Business.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.
Item Description:Electronic resource.
Physical Description:1 online resource (XIV, 242 pages)
ISBN:9780230286917
DOI:10.1057/9780230286917