APA (7th ed.) Citation

Meyers, H., & Gerstman, R. (2005). The Visionary Package: Using Packaging to Build Effective Brands. Palgrave Macmillan UK : Imprint: Palgrave Macmillan. https://doi.org/10.1057/9780230286917

Chicago Style (17th ed.) Citation

Meyers, Herbert, and Richard Gerstman. The Visionary Package: Using Packaging to Build Effective Brands. London: Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2005. https://doi.org/10.1057/9780230286917.

MLA (9th ed.) Citation

Meyers, Herbert, and Richard Gerstman. The Visionary Package: Using Packaging to Build Effective Brands. Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2005. https://doi.org/10.1057/9780230286917.