Brands and Gaming : The Computer Gaming Phenomenon and its Impact on Brands and Businesses /

The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments i...

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Bibliographic Details

Main Authors:	Nichols, David (Author), Avery, Matt (Author), Farrand, Tom (Author), Rowley, Tom (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2006.
Subjects:	Business and Management. Cultural and Media Studies, general. Management. Marketing. Business. Culture > Study and teaching. Electronic books.
Online Access:	Connect to the full text of this electronic book