Marketing the Populist Politician : The Demotic Democrat /

Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitati...

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Bibliographic Details

Main Author:	Busby, Robert (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2009.
Subjects:	Political Science and International Relations. Comparative Politics. Corporate Communication/Public Relations. Electoral Politics. Political Communication. Political Science. Political Theory. Communication in politics. Comparative government. Elections. Political science. Public relations. Electronic books.
Online Access:	Connect to the full text of this electronic book