Building Brand Value the Playboy Way /

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

Bibliographic Details

Main Author:	Gunelius, Susan (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2009.
Subjects:	Business and Management. International Business. International Economics. Management. Marketing. Business. International business enterprises. International economic relations. Electronic books.
Online Access:	Connect to the full text of this electronic book