Wine Brands : Success Strategies for New Markets, New Consumers and New Trends /

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone workin...

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Bibliographic Details

Main Author:	Resnick, Evelyne (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2008.
Subjects:	Business and Management. International Business. International Economics. Marketing. e-Business/e-Commerce. Business. Electronic commerce. International business enterprises. International economic relations. Electronic books.
Online Access:	Connect to the full text of this electronic book