Public Relations for Asia /

This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histo...

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Bibliographic Details

Main Authors:	Morris, Trevor (Author), Goldsworthy, Simon (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2008.
Subjects:	Business and Management. Asian Culture. Corporate Communication/Public Relations. Industries. International Business. International Economics. Marketing. Business. Ethnology > Asia. International business enterprises. International economic relations. Public relations. Electronic books.
Online Access:	Connect to the full text of this electronic book