Contemporary Thoughts on Corporate Branding and Corporate Identity Management /

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight in...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Karaosmanoğlu, Elif (Editor), Melewar, T. C. (Editor)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2008.
Subjects:	Business and Management. Business Strategy/Leadership. Corporate Communication/Public Relations. Industrial Design. Marketing. Business. Industrial design. Leadership. Public relations. Electronic books.
Online Access:	Connect to the full text of this electronic book