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Surfing the Global Tide : Automotive Giants and How to Survive Them /

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Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm or...

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Bibliographic Details
Main Author: Wynn-Williams, Michael S. (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2009.
Subjects:
Business and Management.
Automotive Industry.
Business Strategy/Leadership.
Industries.
International Business.
Management.
Transportation.
Automobile industry and trade.
Business.
International business enterprises.
Leadership.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.
Item Description:Electronic resource.
Physical Description:1 online resource (XII, 271 pages)
ISBN:9780230233591
DOI:10.1057/9780230233591