Surfing the Global Tide : Automotive Giants and How to Survive Them /

Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm or...

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Bibliographic Details

Main Author:	Wynn-Williams, Michael S. (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2009.
Subjects:	Business and Management. Automotive Industry. Business Strategy/Leadership. Industries. International Business. Management. Transportation. Automobile industry and trade. Business. International business enterprises. Leadership. Electronic books.
Online Access:	Connect to the full text of this electronic book