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Brand Storming : Managing Brands in the Era of Complexity /

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We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

Bibliographic Details
Main Authors: Fioroni, Michele (Author), Titterton, Garry (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2009.
Subjects:
Business and Management.
Business Strategy/Leadership.
International Business.
Management.
Marketing.
Business.
International business enterprises.
Leadership.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.
Item Description:Electronic resource.
Physical Description:1 online resource (256 pages)
ISBN:9780230233515
DOI:10.1007/978-0-230-23351-5