Brand Storming : Managing Brands in the Era of Complexity /

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

Bibliographic Details

Main Authors:	Fioroni, Michele (Author), Titterton, Garry (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2009.
Subjects:	Business and Management. Business Strategy/Leadership. International Business. Management. Marketing. Business. International business enterprises. Leadership. Electronic books.
Online Access:	Connect to the full text of this electronic book