Marketing Metaphors and Metamorphosis /

Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, und...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Kitchen, Philip J. (Editor)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2008.
Subjects:	Business and Management. Marketing. Business. Electronic books.
Online Access:	Connect to the full text of this electronic book