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Pricing Perspectives : Marketing and Management Implications of New Theories and Applications /

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The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Rothenberger, Sandra (Editor), Siems, Florian (Editor)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2008.
Subjects:
Business and Management.
Marketing.
Popular Science in Education.
Sales/Distribution.
Business.
Education.
Sales management.
Electronic books.
Online Access:Connect to the full text of this electronic book
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