Pricing Perspectives : Marketing and Management Implications of New Theories and Applications /

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Rothenberger, Sandra (Editor), Siems, Florian (Editor)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2008.
Subjects:	Business and Management. Marketing. Popular Science in Education. Sales/Distribution. Business. Education. Sales management. Electronic books.
Online Access:	Connect to the full text of this electronic book