SpringerLink (Online service), Rothenberger, S., & Siems, F. (2008). Pricing Perspectives: Marketing and Management Implications of New Theories and Applications. Palgrave Macmillan UK : Imprint: Palgrave Macmillan. https://doi.org/10.1057/9780230594890
Chicago Style (17th ed.) CitationSpringerLink (Online service), Sandra Rothenberger, and Florian Siems. Pricing Perspectives: Marketing and Management Implications of New Theories and Applications. London: Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2008. https://doi.org/10.1057/9780230594890.
MLA (9th ed.) CitationSpringerLink (Online service), et al. Pricing Perspectives: Marketing and Management Implications of New Theories and Applications. Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2008. https://doi.org/10.1057/9780230594890.