PR - A Persuasive Industry? : Spin, Public Relations, and the Shaping of the Modern Media /

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.

Bibliographic Details

Main Authors:	Morris, Trevor (Author), Goldsworthy, Simon (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2008.
Subjects:	Business and Management. Business Strategy/Leadership. Corporate Communication/Public Relations. International Business. Marketing. Business. International business enterprises. Leadership. Public relations. Electronic books.
Online Access:	Connect to the full text of this electronic book