Wonder Woman : Marketing Secrets for the Trillion Dollar Customer /

Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear busi...

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Bibliographic Details

Main Authors:	Ellwood, Iain (Author), Shekar, Sheila (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2008.
Subjects:	Business and Management. Gender Studies. Marketing. Organic Chemistry. Business. Chemistry, Organic. Gender expression. Gender identity. Sex (Psychology) Sociology. Electronic books.
Online Access:	Connect to the full text of this electronic book