Cover Image

The Marking Enterprise : Business success and societal embedding /

Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.

Bibliographic Details
Main Authors: Thoenig, Jean-Claude (Author), Waldman, Charles (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2007.
Series:INSEAD business press.
Subjects:
Business and Management.
Business Strategy/Leadership.
Management.
Marketing.
Business.
Leadership.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
Item Description:Electronic resource.
Physical Description:1 online resource (XII, 241 pages)
ISBN:9780230579484
DOI:10.1057/9780230579484