The Marking Enterprise : Business success and societal embedding /

Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.

Bibliographic Details

Main Authors:	Thoenig, Jean-Claude (Author), Waldman, Charles (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2007.
Series:	INSEAD business press.
Subjects:	Business and Management. Business Strategy/Leadership. Management. Marketing. Business. Leadership. Electronic books.
Online Access:	Connect to the full text of this electronic book