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Service is Front Stage : Positioning Services for Value Advantage /

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important...

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Bibliographic Details
Main Author: Teboul, James (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2006.
Series:INSEAD business press.
Subjects:
Business and Management.
Management.
Marketing.
Business.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
Item Description:Electronic resource.
Physical Description:1 online resource (XI, 161 pages)
ISBN:9780230579477
DOI:10.1057/9780230579477