Service is Front Stage : Positioning Services for Value Advantage /

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important...

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Bibliographic Details

Main Author:	Teboul, James (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2006.
Series:	INSEAD business press.
Subjects:	Business and Management. Management. Marketing. Business. Electronic books.
Online Access:	Connect to the full text of this electronic book