Buckingham, I. P. (2011). Brand Champions: How Superheroes Bring Brands to Life. Palgrave Macmillan UK : Imprint: Palgrave Macmillan. https://doi.org/10.1057/9780230304659
Chicago Style (17th ed.) CitationBuckingham, Ian P. Brand Champions: How Superheroes Bring Brands to Life. London: Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2011. https://doi.org/10.1057/9780230304659.
MLA (9th ed.) CitationBuckingham, Ian P. Brand Champions: How Superheroes Bring Brands to Life. Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2011. https://doi.org/10.1057/9780230304659.
Warning: These citations may not always be 100% accurate.