Brand Champions : How Superheroes Bring Brands to Life /

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engage...

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Bibliographic Details

Main Author:	Buckingham, Ian P. (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2011.
Subjects:	Business and Management. Business Strategy/Leadership. Management. Marketing. Business. Leadership. Electronic books.
Online Access:	Connect to the full text of this electronic book