Concept code : how to create meaningful concepts /

Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as this determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Theref...

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Bibliographic Details

Main Authors:	Crucq-Toffolo, Gaby (Author), Knitel, Sanne (Author)
Format:	Book
Language:	English
Published:	Amsterdam : BIS Publishers, [2016]
Subjects:	Product design. Industrial design. Design. Creative ability. Problem solving. Concepten. Grafische vormgeving. Industriële vormgeving.