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The DNA of Customer Experience : How Emotions Drive Value /

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As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emo...

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Bibliographic Details
Main Author: Shaw, Colin (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2007.
Subjects:
Business and Management.
Émotion.
Marketing.
Business.
Emotions.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.
Item Description:Electronic resource.
Physical Description:1 online resource (XX, 166 pages)
ISBN:9780230210813
DOI:10.1057/9780230210813