Focus group methodology : principles and practice /

An introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews and analyzing data to presenting the findings. The author presents clear, practical advice in simple terms which will be appropriate for undergraduate and postgraduate stu...

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Bibliographic Details

Main Author:	Liamputtong, Pranee, 1955- (Author)
Format:	eBook
Language:	English
Published:	London : SAGE, [2016]
Subjects:	Focus groups. Electronic books.
Online Access:	Connect to the full text of this electronic book