Revolutionize Your Customer Experience /

In his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the customer experience together with examples of best practice and strategies for implementation. As predicted the customer experience has become the next competitive battlegrou...

Full description

Bibliographic Details
Main Author:	Shaw, Colin (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2005.
Subjects:	Business and Management. Business Strategy/Leadership. Management. Business. Leadership. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	In his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the customer experience together with examples of best practice and strategies for implementation. As predicted the customer experience has become the next competitive battleground. The current book will explore the subject in more depth with new research and best practice and show companies and organizations how to identify where they are and how to revolutionize their customer experience.
Item Description:	Electronic resource.
Physical Description:	1 online resource (XX, 220 pages)
ISBN:	9780230513457
DOI:	10.1057/9780230513457