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Structured Creativity : Formulating an Innovation Strategy /

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Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level....

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Bibliographic Details
Main Authors: Sauber, Tim (Author), Tschirky, Hugo (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2006.
Subjects:
Business and Management.
Business Strategy/Leadership.
Knowledge Management.
Management.
Business.
Knowledge management.
Leadership.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.
Item Description:Electronic resource.
Physical Description:1 online resource (XIV, 227 pages)
ISBN:9780230513242
DOI:10.1057/9780230513242