Structured Creativity : Formulating an Innovation Strategy /

Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level....

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Bibliographic Details

Main Authors:	Sauber, Tim (Author), Tschirky, Hugo (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2006.
Subjects:	Business and Management. Business Strategy/Leadership. Knowledge Management. Management. Business. Knowledge management. Leadership. Electronic books.
Online Access:	Connect to the full text of this electronic book