Asian Brand Strategy : How Asia Builds Strong Brands /

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theo...

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Bibliographic Details

Main Author:	Roll, Martin (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2006.
Subjects:	Business and Management. Asian Culture. International Business. Management. Marketing. Business. Ethnology > Asia. International business enterprises. Electronic books.
Online Access:	Connect to the full text of this electronic book