Customer Loyalty : A guide for time travelers /
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and...
| Main Authors: | , |
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2006.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (XV, 174 pages) |
| ISBN: | 9780230513037 |
| DOI: | 10.1057/9780230513037 |