Customer Loyalty : A guide for time travelers /

The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and...

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Bibliographic Details

Main Authors:	Robinson, Sionade (Author), Etherington, Lyn (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2006.
Subjects:	Business and Management. Management. Marketing. Business. Electronic books.
Online Access:	Connect to the full text of this electronic book