Marketing Identities through Language : English and Global Imagery in French Advertising /

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing...

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Bibliographic Details

Main Author:	Martin, Elizabeth (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2006.
Subjects:	Business and Management. Linguistics, general. Marketing. Media Studies. Sociolinguistics. Business. Communication. Linguistics. Electronic books.
Online Access:	Connect to the full text of this electronic book