Understanding Consumer Choice /

Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in...

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Bibliographic Details

Main Author:	Foxall, Gordon R. (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2005.
Subjects:	Business and Management. Marketing. Business. Electronic books.
Online Access:	Connect to the full text of this electronic book