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The Political Marketing Game /

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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Bibliographic Details
Main Author: Lees-Marshment, Jennifer (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2011.
Subjects:
Political Science and International Relations.
Communication Studies.
Comparative Politics.
Democracy.
Electoral Politics.
Industries.
Political Science.
Communication.
Comparative government.
Elections.
Political science.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Item Description:Electronic resource.
Physical Description:1 online resource (XII, 259 pages)
ISBN:9780230299511
DOI:10.1057/9780230299511