The Political Marketing Game /

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Bibliographic Details

Main Author:	Lees-Marshment, Jennifer (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2011.
Subjects:	Political Science and International Relations. Communication Studies. Comparative Politics. Democracy. Electoral Politics. Industries. Political Science. Communication. Comparative government. Elections. Political science. Electronic books.
Online Access:	Connect to the full text of this electronic book