The Superpromoter : The Power of Enthusiasm /

With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter the...

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Bibliographic Details

Main Author:	Vogelaar, Rijn (Author)
Corporate Author:	SpringerLink (Online service)
Other Authors:	Wolff, Peter de (Editor)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2011.
Subjects:	Business and Management. Behavioral/Experimental Economics. Customer Relationship Management. Market Research/Competitive Intelligence. Marketing. Sales/Distribution. Business. Customer relations > Management. Economics > Psychological aspects. Marketing research. Sales management. Electronic books.
Online Access:	Connect to the full text of this electronic book