Integrated Brand Marketing and Measuring Returns /

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Kitchen, Philip J. (Editor)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
Subjects:	Business and Management. Business Strategy/Leadership. Economics general. Market Research/Competitive Intelligence. Marketing. Business. Economics. Leadership. Management science. Marketing research. Electronic books.
Online Access:	Connect to the full text of this electronic book