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Qualitative marketing research /

Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing.

Bibliographic Details
Other Authors: Carson, David, 1947-
Format: eBook
Language:English
Published: London : SAGE, 2001.
Subjects:
Qualitative research.
Marketing research.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing.
Item Description:Electronic resource.
Physical Description:1 online resource (xii, 239 pages) : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781849209625 (ebook) :