Qualitative marketing research /

Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing.

Bibliographic Details

Other Authors:	Carson, David, 1947-
Format:	eBook
Language:	English
Published:	London : SAGE, 2001.
Subjects:	Qualitative research. Marketing research. Electronic books.
Online Access:	Connect to the full text of this electronic book