Methods beyond interviewing in qualitative market research /

This publication outlines the history of interviewing within social science and market research, and the classic characteristics of qualitative market research interviews and group discussions.

Bibliographic Details

Main Author:	Desai, Philly
Format:	eBook
Language:	English
Published:	[Thousand Oaks, Calif.] : [SAGE], [2010]
Series:	Qualitative market research ; 3.
Subjects:	Interviewing in marketing research. Marketing research. Electronic books.
Online Access:	Connect to the full text of this electronic book