Grounded theory : a practical guide for management, business and market researchers /
'Grounded Theory' represents a primer for organisational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis.
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE,
2002.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | 'Grounded Theory' represents a primer for organisational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (vii, 186 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781849209236 (ebook) : |