Grounded theory : a practical guide for management, business and market researchers /

'Grounded Theory' represents a primer for organisational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis.

Bibliographic Details

Main Author:	Goulding, Christina
Format:	eBook
Language:	English
Published:	London : SAGE, 2002.
Subjects:	Grounded theory. Electronic books.
Online Access:	Connect to the full text of this electronic book