Focus group practice /
Accessibly written, this text provides a picture of focus group moderation and interaction based on the study of what actually happens in high-class focus groups, and uses recent theories of interaction such as discourse and conversation analyses to throw light on the practice of moderation.
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| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE,
2004.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Accessibly written, this text provides a picture of focus group moderation and interaction based on the study of what actually happens in high-class focus groups, and uses recent theories of interaction such as discourse and conversation analyses to throw light on the practice of moderation. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (ix, 174 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781849209168 (ebook) : |