Focus group practice /

Accessibly written, this text provides a picture of focus group moderation and interaction based on the study of what actually happens in high-class focus groups, and uses recent theories of interaction such as discourse and conversation analyses to throw light on the practice of moderation.

Bibliographic Details

Main Author:	Puchta, Claudia
Other Authors:	Potter, Jonathan, 1956-
Format:	eBook
Language:	English
Published:	London : SAGE, 2004.
Subjects:	Focus groups. Electronic books.
Online Access:	Connect to the full text of this electronic book